diff --git a/web/components/account/auth-forms/auth-root.tsx b/web/components/account/auth-forms/auth-root.tsx
index 5ac9fd011..45ccfa8ea 100644
--- a/web/components/account/auth-forms/auth-root.tsx
+++ b/web/components/account/auth-forms/auth-root.tsx
@@ -43,6 +43,7 @@ export const AuthRoot: FC<TAuthRoot> = observer((props) => {
   const [email, setEmail] = useState(emailParam ? emailParam.toString() : "");
   const [errorInfo, setErrorInfo] = useState<TAuthErrorInfo | undefined>(undefined);
   const [isPasswordAutoset, setIsPasswordAutoset] = useState(true);
+  const [isExistingEmail, setIsExistingEmail] = useState(false);
   // hooks
   const { config } = useInstance();
 
@@ -101,6 +102,7 @@ export const AuthRoot: FC<TAuthRoot> = observer((props) => {
             setAuthStep(EAuthSteps.PASSWORD);
           }
         }
+        setIsExistingEmail(response.existing);
       })
       .catch((error) => {
         const errorhandler = authErrorHandler(error?.error_code?.toString(), data?.email || undefined);
@@ -138,6 +140,7 @@ export const AuthRoot: FC<TAuthRoot> = observer((props) => {
           <AuthUniqueCodeForm
             mode={authMode}
             email={email}
+            isExistingEmail={isExistingEmail}
             handleEmailClear={() => {
               setEmail("");
               setAuthStep(EAuthSteps.EMAIL);
diff --git a/web/components/account/auth-forms/password.tsx b/web/components/account/auth-forms/password.tsx
index f84c2913e..ee6a9b267 100644
--- a/web/components/account/auth-forms/password.tsx
+++ b/web/components/account/auth-forms/password.tsx
@@ -8,7 +8,12 @@ import { Button, Input, Spinner } from "@plane/ui";
 // components
 import { ForgotPasswordPopover, PasswordStrengthMeter } from "@/components/account";
 // constants
-import { FORGOT_PASSWORD } from "@/constants/event-tracker";
+import {
+  FORGOT_PASSWORD,
+  SIGN_IN_WITH_CODE,
+  SIGN_IN_WITH_PASSWORD,
+  SIGN_UP_WITH_PASSWORD,
+} from "@/constants/event-tracker";
 // helpers
 import { EAuthModes, EAuthSteps } from "@/helpers/authentication.helper";
 import { API_BASE_URL } from "@/helpers/common.helper";
@@ -68,6 +73,7 @@ export const AuthPasswordForm: React.FC<Props> = observer((props: Props) => {
 
   const redirectToUniqueCodeSignIn = async () => {
     handleAuthStep(EAuthSteps.UNIQUE_CODE);
+    captureEvent(SIGN_IN_WITH_CODE);
   };
 
   const passwordSupport =
@@ -114,7 +120,10 @@ export const AuthPasswordForm: React.FC<Props> = observer((props: Props) => {
       className="mt-5 space-y-4"
       method="POST"
       action={`${API_BASE_URL}/auth/${mode === EAuthModes.SIGN_IN ? "sign-in" : "sign-up"}/`}
-      onSubmit={() => setIsSubmitting(true)}
+      onSubmit={() => {
+        setIsSubmitting(true);
+        captureEvent(mode === EAuthModes.SIGN_IN ? SIGN_IN_WITH_PASSWORD : SIGN_UP_WITH_PASSWORD);
+      }}
       onError={() => setIsSubmitting(false)}
     >
       <input type="hidden" name="csrfmiddlewaretoken" value={csrfToken} />
diff --git a/web/components/account/auth-forms/unique-code.tsx b/web/components/account/auth-forms/unique-code.tsx
index 2db106c44..e84422090 100644
--- a/web/components/account/auth-forms/unique-code.tsx
+++ b/web/components/account/auth-forms/unique-code.tsx
@@ -1,10 +1,13 @@
 import React, { useEffect, useState } from "react";
 import { CircleCheck, XCircle } from "lucide-react";
 import { Button, Input, Spinner } from "@plane/ui";
+// constants
+import { CODE_VERIFIED } from "@/constants/event-tracker";
 // helpers
 import { EAuthModes } from "@/helpers/authentication.helper";
 import { API_BASE_URL } from "@/helpers/common.helper";
 // hooks
+import { useEventTracker } from "@/hooks/store";
 import useTimer from "@/hooks/use-timer";
 // services
 import { AuthService } from "@/services/auth.service";
@@ -15,6 +18,7 @@ const authService = new AuthService();
 type TAuthUniqueCodeForm = {
   mode: EAuthModes;
   email: string;
+  isExistingEmail: boolean;
   handleEmailClear: () => void;
   generateEmailUniqueCode: (email: string) => Promise<{ code: string } | undefined>;
 };
@@ -30,9 +34,9 @@ const defaultValues: TUniqueCodeFormValues = {
 };
 
 export const AuthUniqueCodeForm: React.FC<TAuthUniqueCodeForm> = (props) => {
-  const { mode, email, handleEmailClear, generateEmailUniqueCode } = props;
+  const { mode, email, handleEmailClear, generateEmailUniqueCode, isExistingEmail } = props;
   // hooks
-  // const { captureEvent } = useEventTracker();
+  const { captureEvent } = useEventTracker();
   // derived values
   const defaultResetTimerValue = 5;
   // states
@@ -73,7 +77,13 @@ export const AuthUniqueCodeForm: React.FC<TAuthUniqueCodeForm> = (props) => {
       className="mt-5 space-y-4"
       method="POST"
       action={`${API_BASE_URL}/auth/${mode === EAuthModes.SIGN_IN ? "magic-sign-in" : "magic-sign-up"}/`}
-      onSubmit={() => setIsSubmitting(true)}
+      onSubmit={() => {
+        setIsSubmitting(true);
+        captureEvent(CODE_VERIFIED, {
+          state: "SUCCESS",
+          first_time: isExistingEmail,
+        });
+      }}
       onError={() => setIsSubmitting(false)}
     >
       <input type="hidden" name="csrfmiddlewaretoken" value={csrfToken} />
diff --git a/web/components/onboarding/create-workspace.tsx b/web/components/onboarding/create-workspace.tsx
index 57da9fc5a..d9db3cbd8 100644
--- a/web/components/onboarding/create-workspace.tsx
+++ b/web/components/onboarding/create-workspace.tsx
@@ -5,7 +5,7 @@ import { IUser, IWorkspace, TOnboardingSteps } from "@plane/types";
 // ui
 import { Button, CustomSelect, Input, Spinner, TOAST_TYPE, setToast } from "@plane/ui";
 // constants
-import { WORKSPACE_CREATED } from "@/constants/event-tracker";
+import { E_ONBOARDING, WORKSPACE_CREATED } from "@/constants/event-tracker";
 import { ORGANIZATION_SIZE, RESTRICTED_URLS } from "@/constants/workspace";
 // hooks
 import { useEventTracker, useUserProfile, useWorkspace } from "@/hooks/store";
@@ -66,10 +66,10 @@ export const CreateWorkspace: React.FC<Props> = (props) => {
               captureWorkspaceEvent({
                 eventName: WORKSPACE_CREATED,
                 payload: {
-                  ...res,
+                  workspace_id: res.id,
                   state: "SUCCESS",
                   first_time: true,
-                  element: "Onboarding",
+                  element: E_ONBOARDING,
                 },
               });
               await fetchWorkspaces();
@@ -81,7 +81,7 @@ export const CreateWorkspace: React.FC<Props> = (props) => {
                 payload: {
                   state: "FAILED",
                   first_time: true,
-                  element: "Onboarding",
+                  element: E_ONBOARDING,
                 },
               });
               setToast({
diff --git a/web/components/onboarding/profile-setup.tsx b/web/components/onboarding/profile-setup.tsx
index f6a254007..1b04ec8d6 100644
--- a/web/components/onboarding/profile-setup.tsx
+++ b/web/components/onboarding/profile-setup.tsx
@@ -13,7 +13,7 @@ import { PasswordStrengthMeter } from "@/components/account";
 import { UserImageUploadModal } from "@/components/core";
 import { OnboardingHeader, SwitchOrDeleteAccountDropdown } from "@/components/onboarding";
 // constants
-import { USER_DETAILS } from "@/constants/event-tracker";
+import { E_ONBOARDING, USER_DETAILS, USER_PERSONALIZATION } from "@/constants/event-tracker";
 // helpers
 import { getPasswordStrength } from "@/helpers/password.helper";
 // hooks
@@ -141,7 +141,13 @@ export const ProfileSetup: React.FC<Props> = observer((props) => {
       ]);
       captureEvent(USER_DETAILS, {
         state: "SUCCESS",
-        element: "Onboarding",
+        element: E_ONBOARDING,
+      });
+      captureEvent(USER_PERSONALIZATION, {
+        use_case: formData.use_case,
+        role: formData.role,
+        state: "SUCCESS",
+        element: E_ONBOARDING,
       });
       setToast({
         type: TOAST_TYPE.SUCCESS,
@@ -155,7 +161,7 @@ export const ProfileSetup: React.FC<Props> = observer((props) => {
     } catch {
       captureEvent(USER_DETAILS, {
         state: "FAILED",
-        element: "Onboarding",
+        element: E_ONBOARDING,
       });
       setToast({
         type: TOAST_TYPE.ERROR,
@@ -179,7 +185,7 @@ export const ProfileSetup: React.FC<Props> = observer((props) => {
     } catch {
       captureEvent(USER_DETAILS, {
         state: "FAILED",
-        element: "Onboarding",
+        element: E_ONBOARDING,
       });
       setToast({
         type: TOAST_TYPE.ERROR,
@@ -199,9 +205,11 @@ export const ProfileSetup: React.FC<Props> = observer((props) => {
         updateUserProfile(profileUpdatePayload),
         totalSteps > 2 && stepChange({ profile_complete: true }),
       ]);
-      captureEvent(USER_DETAILS, {
+      captureEvent(USER_PERSONALIZATION, {
+        use_case: formData.use_case,
+        role: formData.role,
         state: "SUCCESS",
-        element: "Onboarding",
+        element: E_ONBOARDING,
       });
       setToast({
         type: TOAST_TYPE.SUCCESS,
@@ -213,9 +221,9 @@ export const ProfileSetup: React.FC<Props> = observer((props) => {
         finishOnboarding();
       }
     } catch {
-      captureEvent(USER_DETAILS, {
+      captureEvent(USER_PERSONALIZATION, {
         state: "FAILED",
-        element: "Onboarding",
+        element: E_ONBOARDING,
       });
       setToast({
         type: TOAST_TYPE.ERROR,
diff --git a/web/constants/event-tracker.ts b/web/constants/event-tracker.ts
index 7edfccba5..bc3a3d7ad 100644
--- a/web/constants/event-tracker.ts
+++ b/web/constants/event-tracker.ts
@@ -192,11 +192,14 @@ export const SETUP_PASSWORD = "Password setup";
 export const PASSWORD_CREATE_SELECTED = "Password created";
 export const PASSWORD_CREATE_SKIPPED = "Skipped to setup";
 export const SIGN_IN_WITH_PASSWORD = "Sign in with password";
+export const SIGN_UP_WITH_PASSWORD = "Sign up with password";
+export const SIGN_IN_WITH_CODE = "Sign in with magic link";
 export const FORGOT_PASSWORD = "Forgot password clicked";
 export const FORGOT_PASS_LINK = "Forgot password link generated";
 export const NEW_PASS_CREATED = "New password created";
 // Onboarding Events
 export const USER_DETAILS = "User details added";
+export const USER_PERSONALIZATION = "User personalization added";
 export const USER_ONBOARDING_COMPLETED = "User onboarding completed";
 // Product Tour Events
 export const PRODUCT_TOUR_STARTED = "Product tour started";
@@ -222,3 +225,6 @@ export const SNOOZED_NOTIFICATIONS = "Snoozed notifications viewed";
 export const ARCHIVED_NOTIFICATIONS = "Archived notifications viewed";
 // Groups
 export const GROUP_WORKSPACE = "Workspace_metrics";
+
+//Elements
+export const E_ONBOARDING = "Onboarding";
\ No newline at end of file
diff --git a/web/pages/accounts/forgot-password.tsx b/web/pages/accounts/forgot-password.tsx
index 00cf0982e..ba307cc08 100644
--- a/web/pages/accounts/forgot-password.tsx
+++ b/web/pages/accounts/forgot-password.tsx
@@ -115,7 +115,7 @@ const ForgotPasswordPage: NextPageWithLayout = () => {
             New to Plane?{" "}
             <Link
               href="/"
-              onClick={() => captureEvent(NAVIGATE_TO_SIGNUP, {})}
+              onClick={() => captureEvent(NAVIGATE_TO_SIGNUP)}
               className="font-semibold text-custom-primary-100 hover:underline"
             >
               Create an account
diff --git a/web/pages/accounts/reset-password.tsx b/web/pages/accounts/reset-password.tsx
index a7e73ae76..7566b357d 100644
--- a/web/pages/accounts/reset-password.tsx
+++ b/web/pages/accounts/reset-password.tsx
@@ -9,6 +9,8 @@ import { Button, Input } from "@plane/ui";
 // components
 import { AuthBanner, PasswordStrengthMeter } from "@/components/account";
 import { PageHead } from "@/components/core";
+// constants
+import { NEW_PASS_CREATED } from "@/constants/event-tracker";
 // helpers
 import {
   EAuthenticationErrorCodes,
@@ -19,6 +21,8 @@ import {
 } from "@/helpers/authentication.helper";
 import { API_BASE_URL } from "@/helpers/common.helper";
 import { getPasswordStrength } from "@/helpers/password.helper";
+// hooks
+import { useEventTracker } from "@/hooks/store";
 // layouts
 import DefaultLayout from "@/layouts/default-layout";
 // lib
@@ -66,6 +70,7 @@ const ResetPasswordPage: NextPageWithLayout = () => {
 
   // hooks
   const { resolvedTheme } = useTheme();
+  const { captureEvent } = useEventTracker();
 
   const handleShowPassword = (key: keyof typeof showPassword) =>
     setShowPassword((prev) => ({ ...prev, [key]: !prev[key] }));
@@ -132,6 +137,7 @@ const ResetPasswordPage: NextPageWithLayout = () => {
             <form
               className="mt-5 space-y-4"
               method="POST"
+              onSubmit={() => captureEvent(NEW_PASS_CREATED)}
               action={`${API_BASE_URL}/auth/reset-password/${uidb64?.toString()}/${token?.toString()}/`}
             >
               <input type="hidden" name="csrfmiddlewaretoken" value={csrfToken} />
diff --git a/web/pages/sign-in.tsx b/web/pages/sign-in.tsx
index 281b504ff..3e3fcd664 100644
--- a/web/pages/sign-in.tsx
+++ b/web/pages/sign-in.tsx
@@ -51,7 +51,7 @@ const SignInPage: NextPageWithLayout = observer(() => {
             New to Plane?{" "}
             <Link
               href="/"
-              onClick={() => captureEvent(NAVIGATE_TO_SIGNUP, {})}
+              onClick={() => captureEvent(NAVIGATE_TO_SIGNUP)}
               className="font-semibold text-custom-primary-100 hover:underline"
             >
               Create an account