diff --git a/.env.example b/.env.example
index 2b6931761..66237fd6b 100644
--- a/.env.example
+++ b/.env.example
@@ -19,6 +19,8 @@ NEXT_PUBLIC_ENABLE_SESSION_RECORDER=0
 NEXT_PUBLIC_TRACK_EVENTS=0
 # Slack for Slack Integration
 NEXT_PUBLIC_SLACK_CLIENT_ID=""
+# For Telemetry, set it to "app.plane.so"
+NEXT_PUBLIC_PLAUSIBLE_DOMAIN=""
 
 # Backend
 # Debug value for api server use it as 0 for production use
diff --git a/apps/app/pages/_document.tsx b/apps/app/pages/_document.tsx
index 8958de15a..5c5ca0250 100644
--- a/apps/app/pages/_document.tsx
+++ b/apps/app/pages/_document.tsx
@@ -12,7 +12,13 @@ class MyDocument extends Document {
           <link rel="manifest" href="/manifest.json" />
           <link rel="apple-touch-icon" href="/icon.png" />
           <meta name="theme-color" content="#fff" />
-          <script defer data-domain="app.plane.so" src="https://plausible.io/js/script.js" />
+          {process.env.NEXT_PUBLIC_PLAUSIBLE_DOMAIN && (
+            <script
+              defer
+              data-domain={process.env.NEXT_PUBLIC_PLAUSIBLE_DOMAIN}
+              src="https://plausible.io/js/script.js"
+            />
+          )}
           <script defer src="https://cdn.jsdelivr.net/npm/@supabase/supabase-js@2" />
           {isSessionRecorderEnabled && process.env.NEXT_PUBLIC_SESSION_RECORDER_KEY && (
             <script
diff --git a/turbo.json b/turbo.json
index 0d50233d6..a55334741 100644
--- a/turbo.json
+++ b/turbo.json
@@ -22,7 +22,8 @@
     "NEXT_PUBLIC_SLACK_CLIENT_ID",
     "NEXT_PUBLIC_SLACK_CLIENT_SECRET",
     "NEXT_PUBLIC_SUPABASE_URL",
-    "NEXT_PUBLIC_SUPABASE_ANON_KEY"
+    "NEXT_PUBLIC_SUPABASE_ANON_KEY",
+    "NEXT_PUBLIC_PLAUSIBLE_DOMAIN"
   ],
   "pipeline": {
     "build": {